What investment is required?
The estimated initial development costs of a Swirlberry café range from $95,000 to $250,000, which includes the License. You will need to demonstrate financial stability, with liquid assets available to devote to this project of $50,000 and a minimum net worth of $100,000.
Is there an ongoing royalty fee?
Yes, the royalty fee is 4% of gross sales.
How long is my License agreement?
Your initial license agreement is 5 years. There is an additional 5 year option.
What is the License fee?
The License fee is $15,000.
Does Swirlberry provide training?
Who determines the site and builds a Swirlberry?
You will submit all relevant information concerning the site to us, and we will analyze it. Based on our experience, we'll either approve the site or advise you to choose another site (of course, this is no guarantee of success). Once a site is approved, we will provide you with representative plans and specifications. You are responsible for hiring the architects, designers and construction company to work with you to build your Swirlberry.
What kind of site works best?
A Swirlberry can succeed in a variety of locations such as downtowns, strip centers and quick service locations. We believe any site where well-educated, sophisticated consumers can be found has the potential to be a successful Swirlberry. Square footage should range 700 to 1300 square feet. A prime site is one that is situated on an inbound. Swirlberry also offers non-traditional prototypes that can be implemented in smaller locations such as hospitals, schools, grocery stores, stadiums, hotels, casinos, airports, universities or other locations that may represent a good location for a Swirlberry.
Is marketing support available?
Yes, a percentage of your gross sales as specified in your license agreement goes into a fund that is used to promote Swirlberry both nationally and locally. You are also required to spend 1% of your gross sales on local advertising.
What about development of new products & equipment?
Swirlberry understands how important it is to monitor current trends in frozen yogurt and desserts sector. We have a team devoted to the development and execution of new and creative offerings.
Does Swirlberry license internationally?
Swirlberry is seeking International Master Developers who are experienced with the development of US-based restaurant chains in their country of interest.